A sports campaign
that crossed into culture.
The Tampa Bay Buccaneers vs. The Kansas City Chiefs matchup was more than just the biggest game of the year — it was a passing of the torch.
Tom Brady and Patrick Mahomes were mirror images separated by time. Both won Super Bowls at 24. Both destined for Canton. One an icon in the final chapter of his career. The other just beginning.
To tell that story, NBC tapped Beck to cover Neil Young's "Old Man" for Sunday Night Football. What started as a promo became something much bigger when the song was later nominated for a Grammy Award — a rare moment when a sports campaign crossed over into culture.
Credits
