The largest creator-led
ocean cleanup movement
in history.
MrBeast and Mark Rober, two of the largest content creators on the planet, built a team to clean up 30 million pounds of trash from the ocean. They recruited thousands of the world's top creators to join the team.
600,000+ donors across 192 countries and territories poured in, most giving just $5. Across the 2.5-year campaign, not a single day went by without a new donation. An internet-funded movement at scale.
Among the activations: a partnership with Inter Miami CF and the Fracht Group, who pledged $1,500 for every save by Drake Callender. The campaign raised $100K, ran in-stadium and on-field, and proved a global cleanup could land on the pitch.
Scott and Bobbie led the building of the #TeamSeas brand and shepherded the storytelling from the first dollar donated to the final piece of trash, helping to write the playbook for massive creator-led movements. 34,080,191 pounds. Goal blown past.
