18.5B impressions.
Toyota's most successful campaign in 87 years.
Nick, Amy and Hailey played integral roles in architecting this 8-year Paralympic and Olympic campaign for Toyota. We were on the front lines, from the initial strategy all the way through production and roll out as Toyota shifted their brand from an automaker to a mobility company.
With over 18.5 billion impressions, it was Toyota's most successful campaign in its 87-year history.
Credits
