+37% lift
in trust and reputation.
Julia built a global Paralympics partnership program to demonstrate Uber's commitment to improving their reputation around accessibility.
Without being an official sponsor of the Paris '24 Paralympics, Scott and Nick devised a breakthrough multi-platform campaign to share the stories of these unsung heroes — all while maneuvering through the IOC's infamous Rule 40. The campaign lifted Uber's trust and reputation by 37% globally.
Credits
