$500M in incremental sales.
76 billion views.
How does a company that has nothing to do with sports find a powerful connection with the Olympics? With the insight that every Olympian has a mom — and every mom uses P&G's products.
Hailey Marsh helped drive the strategy that inextricably tied P&G to the Olympic Games. The result: $500M in incremental sales, 76 billion views, and over 370M social interactions.
Credits
